McKenzie Centre has taken on a new ‘look’ as part of our exciting 2020 rebrand.
Over the years, we have had a few different looks, and we have loved them all.
But recently, we have joined forces with the Enrich Group, and our new style aligns visually, and has consistent imagery, with the group’s brand as a whole.
The overall essence of our current McKenzie Centre brand has been carried forward. This includes retaining the core brandmark visual concept and colours, but refreshing them so that it:
Modernises the brand
Conveys our link to Enrich Group
Incorporates artistic elements that align the McKenzie Centre brand within the new family of Group brands.
There are similarities between the group’s logos, for example: the bubbles, the colours and the fonts, but we have worked hard to keep our own distinct McKenzie Centre identity too. We have held on to our koru and the hand design, as we feel this still represents what is at the heart of everything we do.
The tweaks we have made to the overall look mean we are now seen to be part of the larger Enrich Group family branding. But of course, we are still the same McKenzie Centre you know and love.
Enrich Group is the entity that acts as the Kaitiaki for the family of services which includes McKenzie Centre and Enrich+.
In 2018, McKenzie Centre joined the Enrich Group family. This has provided an exciting partnership to be able to offer more capacity to better meet the needs of people with disabilities and their families. In addition, this partnership will provide the capability to combine resources which will add value for greater efficiencies.
A key focus of this partnership has been to grow each organisation, to further meet the increased demand for services, which we know exists in the community.
What this means for our whanau? It’s business as usual. But you may notice some changes that will occur to our identity, like: the website (yes, we have a new improved website! Do take a look!), social media, signage, and our new visual brand signature.
We will, of course, continue to offer the same fun, hope, and strengths based early childhood intervention you’ve come to experience from us at McKenzie Centre.